[转] the Art of Doing More
这是转载的一篇文章，原博客找不到链接了，所以在我自己博客上放一份。
原博客地址：Jakob Greenfeld
以下是原文和用工具翻译的双语：
The Art of Doing More
做得更多的艺术
Everyone is infected by the same mind virus.
每个人都感染了同样的精神病毒。
Symptoms include: laziness, procrastination, and a general lack of discipline when things get tough.
症状包括：懒惰，拖拉，当事情变得困难时普遍缺乏纪律性。
The virus? The idea that you can work smarter instead of harder.
病毒？你可以更聪明地工作而不是更努力地工作的想法。
When you’re infected by it you tend to say things like “let me think about the different option”, “I will ask X about their opinion”, “I’ll sketch out a plan”, or “I need to do some research”.
当你被感染时，你往往会说“让我想想不同的选择”、“我会问X他们的意见”、“我会草拟一个计划”，或者“我需要做一些研究”。
That’s precisely how you never get anything meaningful done.
这正是你永远做不到任何有意义的事情的原因。
In the time it takes you to think about the different options, you could have already tested them in the real world.
在你思考不同选项的时间里，你可能已经在现实世界中测试了它们。
In the time it takes you to ask someone about their opinion, you could have already tried it and then talk to them about the result.
在你询问别人意见的时间里，你可能已经试过了，然后再和他们谈论结果。
The mind virus turns any bias for action into a bias for thought and research.
思维病毒将任何对行动的偏见转化为对思想和研究的偏见。
Any instict to press forward when things are not going smoothly is replaced by an instinct to “take a step back” and “re-evaluate”.
当事情进展不顺利时，任何一意孤行的想法都会被一种本能所取代，那就是“后退一步”和“重新评估”。
When things are chaotic, the mind virus makes you “look for smarter options” instead of pushing through.
当事情变得混乱时，思维病毒会让你“寻找更聪明的选择”，而不是坚持到底。
The mind virus is amazingly efficient at sucking the energy out of any initiative.
思维病毒令人惊讶地高效地从任何行动中吸取能量。
By the time you’re done thinking, researching, and planning, you’re exhausted and you don’t have any energly left to actually do anything.
当你完成思考、研究和计划的时候，你已经筋疲力尽，没有精力去做任何事情了。
Now, what’s the cure?
现在，解药是什么？
First of all you have to acknowledge that “working smarter instead of harder” is a lie.
首先，你必须承认“更聪明地工作而不是更努力地工作”是一个谎言。
It’s a beautiful fantasy that’s used by people to give entertaining TED talks and sell books.
这是一个美丽的幻想，人们用它来做有趣的TED演讲和卖书。
But in the real world, the only way to discover smarter ways to do things it through a shitload of hard work.
但在现实世界中，发现做事情更聪明的方法的唯一方法是通过大量的努力工作。
Not on a whiteboard, not in a spreadsheet, not in a book, but in the real world.
不是在白板上，不是在电子表格中，不是在书中，而是在现实世界中。
Here’s an example. When we started our agency, we could have spent a ton of time thinking about our ideal customers. Who exactly do we want to work with? Who’s getting the most value out of our services? Who’s the easiest to work with? Who’s the most profitable?
这里有一个例子。当我们成立我们的代理机构时，我们本可以花大量时间考虑我们理想的客户。我们到底想和谁合作？谁从我们的服务中获得最大价值？谁是最容易合作的人？谁是最赚钱的？
But all of that would have been a waste of time.
但这一切都是在浪费时间。
The only way to find out is to work with as many different clients as humany possible and then organically narrow down your focus.
找到答案的唯一方法是与尽可能多的不同客户合作，然后有机地缩小你的关注点。
That’s the hard way of doing things. But it’s also the only way.
这是一种很难做的事情。但这也是唯一的办法。
Or say, you want to build a personal brand. Sure, you can spend days crafting content plans, thinking about audience personas, and researching the best distribution channels.
或者说，你想打造一个个人品牌。当然，你可以花几天时间精心制定内容计划，思考受众角色，研究最好的分销渠道。
Alternatively, you could simply start putting out as much content as possible.
或者，你可以简单地开始发布尽可能多的内容。
Again, hard not smart.
再说一次，硬的不是聪明的。
You will always more in the first hours of actually doing something than in any amount of time spent thinking or reading about it.
在实际做某事的前几个小时，你总是比花在思考或阅读上的时间更多。
Most people recognize that looking for shortcuts is generally a waste of time. But somehow the exact same idea has entered through the backdoor in the form of “working smarter instead of harder”.
大多数人认识到，寻找捷径通常是浪费时间。但不知何故，完全相同的想法通过后门进入了“更聪明的工作而不是更努力的工作”。
The answer is never more information, a better strategy, a new tool, or some smart hack.
答案永远不是更多的信息、更好的战略、新的工具或一些聪明的黑客。
It’s always doing simple things with higher intensity for longer periods of time.
它总是在更长的时间内以更高的强度做简单的事情。
“You just gotta do more bro” - Alex Hormozi
《兄弟，你需要做的更多》–亚历克斯·霍莫兹